With more than a billion active users per month, Facebook is a marketing platform that can’t be ignored. However, as more people join this social networking site, it becomes more competitive to make a lasting impression. However, have no fear! Making a plan to get the most out of Facebook is simple if you have the correct mix of abilities and just the right amount of imagination.
Here are some recommendations for using Facebook advertising and marketing to increase your business’s performance on a larger scale. By taking my advice, you’ll be able to choose the right goals for your campaign, take advantage of Facebook’s many advertising formats, and start thinking of creative ways to promote your goods.
First of all, use Facebook ads and keep an active and interesting presence on the platform.
Even as promotion for your company is crucial, so too is the upkeep and growth of your reputation for trustworthiness. When using Facebook advertisements, many companies lose sight of their own page. Keep in mind that the changes you make to the page are as important to your marketing as the clicks you receive from the advertisements.
Ads are more effective when paired with a compelling narrative. After all, getting noticed on social media takes more than just posting interesting content. Connecting with others is the point of using social media. For this purpose, nothing beats a well-placed ad on the right page.
The second step is to implement the concept of creative rotation.
Through constant A/B testing, improved results in performance can be generated through the use of rotating creative teams. A/B testing, for the uninitiated, involves comparing two or more variants of a given variable, such as an advertisement’s wording, a featured image, or a landing page. Using this method within the newsfeed allows you to maintain impression and clickthrough rates while introducing new content. So, if you want to quickly boost the success of your campaigns and get the most out of your Facebook efforts, you should come up with a plan to keep your advertising messages fresh.
Make use of the correct post format for your page.
There are benefits and drawbacks to using various page post formats. Think about what you hope to accomplish before deciding on the best format to use. An ideal option for you would be a “page post link” advertisement if your goal is to increase site conversions or purchases. If you want people to remember your brand, you could use a “page post photo” ad.
When comparing the conversion rates of both photo and link advertising for page posts, the latter had a greater success rate. This is so because those who click on the image will not cost you any clicks. A page post link, on the other hand, takes the reader right to the homepage. In contrast, I’ve discovered that photo ads posted on a page have a higher click-through rate than link ads. When you know what to expect from each format and how they differ from one another, you can even combine them for the best of both worlds.
Goal-setting and strategy-picking are steps four and five, respectively.
After you’ve defined what you want to achieve, you can use Facebook’s many advertising options to get there. Having settled on an end goal, all that’s left to do is to start making progress toward it. Standard market advertisements could be a good place to start if building a fan following is secondary to creating brand awareness. People who click on your standard marketplace ad will be taken to your Facebook page and given the option to like your page without ever leaving the ad itself. If you have a sizable following, you might potentially test out sponsored stories, in which case an ad would be presented to people who have liked your page.
You should be in a position where you can estimate your chances of success regardless of the objective or strategy you’ve chosen.
Fifth, decide who you want to reach.
Advertising on Facebook is simplified when you zero in on a specific demographic or interest group. Promoting to the right users based on their genuine interests will increase your success rate, so be sure to define your target audience. However, a target audience doesn’t have to be restricted to people that share the same hobbies as your company. People who have liked your Facebook page in the past might be targeted, as can their friends. Sponsored Stories let you turn a post from your page into something that shows up in the newsfeed. This is a great way to promote limited-time offers or big news stories.
Choose very breathtaking images for tip #6.
Images that are both interesting and humorous will always be noticed. One of the most important components of making an effective advertisement is choosing the right images to include in it. Don’t feel like you have to use your company’s logo if you need an image. Think outside the box, yet stay within the parameters of your offering.
I’ve found that well-cropped headshots make the best conversion photos. It’s just a suggestion. Avoid using generic stock photographs if at all possible. Instead, you should aim to employ images that appear in the real world. Also, the colors of the images you choose should be different from Facebook’s blue color scheme.
Make a Plea for Action, No. 7 (CTA).
Even though your ad has room for up to 135 characters, that doesn’t mean you have to use them all! You can take my word for it when I say that a long advertisement does not always equal a long list of customers. Occasionally, a shorter line is the best option. When suitable, you should utilise a call to action (CTA) to encourage readers to interact with your ads. As a result, not only does the advertisement provide a concise and compelling message, but it also clarifies for viewers what you hope they will do once they reach your landing page.
Make a few different ads and test them out.
You shouldn’t only use one ad for each campaign. The benefits of diversity are numerous. Make several versions of your ad and test them out to see which one gets the most response. Even a tiny change in the wording you choose or the images you use can have a huge impact on the CTR of your ad.
Quotes are awesome, as we saw in Reason #9. Use them however you see fit.
No other kind of communication could possibly be more comforting than a post to brighten your day. Don’t be scared to incorporate such heartwarming words of advice into your posts; they tend to do quite well. You can add some flair by including an image with your quote; better yet, make an image/quote overlay à la Pinterest. My go-to free resource for making attention-grabbing visual quotes is a website called Canva.com. Many people enjoy this type of material.
Tenth, lets people add captions to their own photos.
Having users contribute a caption to an interesting or humorous photo is a great way to increase participation and interest. What’s more, it kills two birds with one stone. It’s a great way to measure how well your advertising is working and get the attention of the people you want to reach.
Incentives should be offered, as suggested in #11. Give your Facebook fans access to special stuff.
Creating a sense of belonging and exclusivity among your Facebook fans by posting exclusive, behind-the-scenes content can be accomplished by making such content available to them exclusively through your page. Sharing exclusive content with your audience is a great way to get them excited and even make them feel special.
Put your curiosity to the test!
Just admit it. Users of Facebook all share a passion for being heard. Include polls or questions in your blogs to engage your readers. The only suggestion I have is this: Don’t make anyone fill out the SATs on Facebook, please.
Time for some YouTube action! Don’t think you have to be limited to visuals.
Use videos in your posts to attract a lot of eyeballs because they have insanely high engagement rates. Be sure to pick up the ones that strike the proper balance between humor and seriousness.