If you’re in the business of serving customers, a Facebook presence is a must. But we’ve all dealt with the all-too-common problem of trying for a while and getting nothing in return from the people we wanted to change.
How do we encourage the right people to become fervent, financially invested fans of our brand?
It’s not difficult, but you will need a methodical approach. In order to make the most of your time on Facebook, consider the following five suggestions:
First, make a commitment to do it.
Though social media itself moves at the speed of light, that doesn’t mean your social media marketing strategy has to. Relationship development via digital means is how you should approach this. It takes time to create relationships, especially deep ones. Thus, you should not anticipate instant results. If you want to see results from your Facebook marketing, you need to give it at least six months of consistent effort.
Stay away from unproductive associations.
You’d be doing yourself a huge disservice if you tried to boost your Facebook page’s popularity by having everyone you know become a fan of it, from your friends and family to random people in some far-flung country whom you paid a few dollars to follow you. When a fan page consistently updates its fans with useful information, Facebook recognizes and rewards them. You’ll reap more rewards if your followers share your beliefs.
A third piece of advice: try not to make it too much of a bother.
Because Facebook is a social network, your efforts should focus on establishing rapport with potential customers and facilitating conversations with them. So, the best way to make content is to be yourself, give information that your audience will find useful, and have fun with the process.
In other words, it’s fine to post pictures of cats.
It’s commonly believed that pictures of cats and bacon are the most popular kinds of images to share on Facebook. Why? So what! However, keep in mind that the focus of your material need not always be on advertising or selling your products or services. In fact, being overly commercial on Facebook is frowned upon. Relax (when it’s acceptable) and show off your cat photos.
Fifthly, instruct those who follow you.
Training your customers and followers to take action may be the single most essential thing you can do for your brand. Ask for their feedback, point them toward contests where they can win prizes, and supply connections to related reading material. The more people interact with your Facebook content, the easier it will be to get them to buy something.